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We concluded individuals should not be expected to shoulder the heaviest burden when it comes to deconstructing complex data flows in order to make informed decisions on whether or not to provide consent.
Organizations must also be more transparent and accountable for their privacy practices.
We also held five stakeholder roundtables across Canada, as well as a series of focus groups with individual Canadians in four cities.After many months analyzing the feedback, we are pleased to unveil our conclusions as part of this year’s annual report.To begin, we heard how utterly powerless individuals feel in the digital marketplace when it comes to controlling how their personal information is collected and used by companies.We will also inform individuals of existing consent tools and other privacy enhancing technologies that may assist them in having their preferences respected.We will further draft new guidance for businesses on no-go zones where the use of personal information, even with consent, should be prohibited as inappropriate.
It is the chief mechanism by which individuals are able to express their autonomy and exercise control over their personal information.